Marketing Your ABW Event – Best Practices
So you want to host a rocking event during Asheville Beer Week? Here’s a few tips to get you on your way:
Pairing up businesses and breweries: If you are a retail establishment, and you’re pairing up with a brewery to host an event, it is up to you to submit your listing. Breweries cannot submit event listings on behalf of retail establishments.
Timing is everything: Check out the calendar and be aware of the timing of your event. What day and time is it most likely to be successful? When will it be less likely to get lost in the crowd?
Only YOU, can market your event the best: Think of the Asheville Beer Week website and social media as a storage space for all events, not a full fledged marketing agency (we have day jobs as well folks!). It is up to you to promote the heck out of your scheduled event to ensure that everyone knows about it. So be sure to make your facebook posts, tweets, and take advantage of advertising opportunities in local media outlets like the Mountain Xpress. We, the ABW committee, will create the Mtn Xpress Beer Week Guide, but it is up to you to follow this promotional check list:
- Have you paid for your events?
- Have you added your event to the ABW online calendar with your event listings?
- Have you created a facebook event invite or schedule of posts to promote?
- Have you created a twitter schedule to promote your event?
- Have you checked out opportunities to advertise your event in the Mountain Xpress Beer Week edition?
- Have you invited beer writers and bloggers to attend your events?